September 16, 2026 · 1 min read
Worry Actually Does Matter
We tell people not to worry like it's helpful advice. "Don't worry about it, worrying won't change anything." It sounds wise. It's usually wrong.
Worry is basically a brainstorming session of ways to reduce risk. When you worry about something, you're running scenarios, checking exposure, looking for a way in. Tell someone to stop worrying and you're telling them to stop looking.
The mistake is bailing out too early. Most people worry on the surface for a minute, hit "there's nothing I can do," and stop — so of course it feels useless. But that first "nothing I can do" is rarely the real answer. Dig a couple layers past it and there's almost always a lever: something you can prep for, ask about, hedge against, or just control the framing of. The worry wasn't pointless. You just quit the brainstorm before it produced anything.